DottsMediaHouse marks 10th anniversary with expansion plans across Africa, Middle East

Dotts Media House (DMH), Africa’s leading media firm, has announced plans to expand further across Africa and into the Middle East as part of its next phase of growth.

Founder and Chief Executive Officer of Dotts Media House, Tiwalola Olanubi, revealed this today at a press parley to celebrate its 10th anniversary of transforming the media landscape in Nigeria and beyond.

Olanubi highlighted DMH’s recent expansion into the Francophone region, starting with a physical presence in Côte d’Ivoire.

He noted that this strategic move allows the company to serve not only Côte d’Ivoire but also neighbouring countries like Mali, Senegal, and Burkina Faso.

Olanubi said by establishing a physical presence in Côte d’Ivoire, Dotts Media House aims to leverage opportunities in the Francophone market, capitalising on demand for skilled media and marketing services.

“We’ve seen tremendous potential in the Francophone region, and expanding into Côte d’Ivoire is just the beginning,” he stated.

Olanubi shared plans to expand further into the Middle East, particularly targeting markets in Dubai and Qatar.

He said these regions are seen as critical to the company’s growth, alongside its ongoing efforts to build a strong presence across Africa.

Olanubi reflected on the company’s journey, noting that the evolution from influencer marketing to a comprehensive digital and traditional media powerhouse was fueled by client demand.

Olanubi said since its inception, DMH has evolved in response to growing market demand, starting as a dedicated influencer marketing firm and eventually expanding into a full-service digital agency in 2017.

He said by 2019, the company had transformed into a 360-degree marketing agency, broadening its services to include media buying, production, and activations among others.

According to him, the move was driven by DMH’s strategic focus on data, innovation and excellence, which allowed it to effectively serve corporate, institutional and governmental clients.

“We didn’t just wake up and say we were going to do this; the demand from clients pushed us to expand,” he explained.

Despite the rapid rise of digital marketing, Olanubi emphasised that traditional media, including radio and print, continued to play a significant role in the industry as one of the challenges faced.

He said while every platform and medium can co-exist, there are concerns that digital agencies might overshadow traditional ones.

He explained that even with the rise of Aritificial Intelligence (AI) and digital, traditional media still holds the lion’s share of marketing budgets.

Speaking on the accolades, Olanubi highlighted that over the years, DMH has earned recognition with numerous awards, including Pitcher Awards, Brand Communicator and Maverick Business London.

Olanubi highlighted that such recognition validates DMH’s commitment to quality and creativity, with its innovative use of influencers and strategic campaigns earning praise within the industry.

However, Olanubi highlighted the company’s commitment to corporate social responsibility (CSR), which is central to its future plans.

He shared DMH’s plan to give back to the community with a major project in the first quarter of 2025, building on its past efforts to support youth development and creative industries.

Olanubi also revealed that next year, the company will launch an academy aimed at mentoring young creatives and aspiring professionals in the media industry.

He said the company has executed projects in the past, which was collaborations with Canva and the Youth Day of Service programme, to empower the next generation of creatives and entrepreneurs.

Olanubi emphasised that education and development in the media and advertising space will be key areas of focus in the coming years.

“Moreover, giving back to the community is central to Dotts Media House’s future plans. The company is focused on empowering young people and aspiring creatives by sharing its knowledge and expertise,” he stated.

Olanubi said with a vision for continued innovation and expansion, DMH is poised to remain a trailblazer in African media for the next decade, saying, “Our journey is far from over, and we are excited for the future.