Why media is lagging behind in maximising AI opportunities – Experts

Media practitioners and ICT experts have warned that the media industry is missing out on opportunities in Artificial Intelligence (AI) due to a lack of collaboration.

Speaking at the 2024 Journalism, Digital Tech, and AI Dialogue in Abuja, organized by the Centre for Journalism Innovation and Development (CJID), they emphasized the importance of technology in reshaping information gathering and dissemination.

They noted that the Nigerian media industry is falling behind because it has not kept pace with technological advancements. The experts highlighted that investing in data, machine learning, and AI through collaborative efforts could yield significant benefits for the media houses.

They also pointed out that many valuable works, which could generate revenue, are being sourced openly, leading to potential income losses for the industry.

Iyin Aboyeji, CEO of Future Africa, suggested that data gathering should be a focal point of collaboration for the media houses. “The industry is losing a lot by not collaborating. AI could provide journalism with a viable business model,” he said.

Aboyeji who was one of the discussants at the event noted that, by producing unique information not accessible to AI, companies like Meta would need to consult and pay for the content. He also noted that AI has the potential to break language barriers, an untapped opportunity.

Adeboye Adegoke, Manager of Paradigm Initiative, stressed the need for interdisciplinary collaboration in the media industry. “We must be deliberate about collaboration. It should start with consultations among experts and not wait for the government to set the rules,” he said.

Joshua Olufemi, CEO of Dataphyte, identified gaps in data collection as a major hindrance to AI collaboration in the media industry. He said for effective implementation of AI, learning to use data is the first step. “We need infrastructure like satellite imaging data and fiber optic cables to synergize with AI,” he added.

Toyin Akinniyi, VP Africa Luminate, highlighted the need for vigilance to protect journalism as AI and other technologies pose significant challenges. “While AI has improved journalism, it has also introduced serious challenges. We need to prioritize safety and ethics,” she said.

In his opening remarks, Dapo Olorunyomi, the Chief Executive Officer, CEO of CJID, outlined the centre’s mission to help Nigeria’s journalism adapt to digital changes. He announced the formation of CJID’s AI Ethics Advisory Committee to draft an AI ethics code.