‘Social Shopping Boosts E-Commerce In Nigeria’

THE integration of e-commerce into Facebook, coupled with plans in place by other social networks to follow suit, has gradually forced many brands to adjust their social media marketing strategies.

Arguably, social media has become a significant tool for marketers over a period of time because many Nigerians now shop online for many products.

According to Kaymu’s Head of Social Media and Community Africa, Abiola Fabio, “social shopping is a breakthrough on how products are marketed and sold to consumers. Among the social networks, Facebook dominates as a source of social traffic and sales and accounts for over 36,000 orders on Kaymu in the first quarter of this year”.

In a statement made available to The Guardian by the Head, PR and Offline Marketing of Kaymu, Tomiwa Oladele, Fabio further argued: “The growing popularity of social shopping in Nigeria, should foster alignment of e-commerce industry into the trend with a view to provide best shopping experience for their current and prospective consumers.

“Kaymu is one of the leading shopping community where buyers and sellers meet and make the best deals for used or new products, such as mobile phones, laptops, latest fashion and clothing products, and home appliances,” the statement added.