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How I stay ahead of competition – Dekunle Okunrinboye, entrepreneur

By Guardian Nigeria
07 May 2023   |   2:11 am
Staying ahead of the competition is a key goal for any business looking to succeed in today's market. With competition increasing in virtually every industry, businesses need to find ways to differentiate themselves and provide unique value to their customers. Dekunle Okunrinboye, an accomplished entrepreneur and Chairman of DK Industries Group opened up on how…

Staying ahead of the competition is a key goal for any business looking to succeed in today’s market. With competition increasing in virtually every industry, businesses need to find ways to differentiate themselves and provide unique value to their customers. Dekunle Okunrinboye, an accomplished entrepreneur and Chairman of DK Industries Group opened up on how he stays ahead of competition in the sector he plays in.

The DK Industries group was established as a haulage business in 2015, following an exit from his previous company Team of Dedicated Achievers LTD. (TODA) an entertainment, lifestyle and hospitality company where he rose to the highest position of Chief Executive Officer (CEO), before bowing out to create his own company.

Shedding light on how he stays ahead of competition, Okunrinboye said:”I make it a thing to research my competitors, know their updated prices, go through their other updates, see what they are doing differently and also see the new methods they have adopted to see if it’s better than ours”.

The accomplished entrepreneur also noted that he learnt the art of business from his father.

“Growing up also during the holidays, we always visited my father’s cocoa warehouse and sometimes I sit with him during his business dealings. I loved how he handled business and how committed he was to all the businesses he had.

“His ability to combine schedules and manage his time was top notch. Majority of my knowledge about business is as a result of the things I saw him do growing up”.

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