Kwesé, ESPN sign long-term collaboration agreement for sub-Saharan Africa
Econet Media’s Kwesé and ESPN yesterday announced a ground-breaking media collaboration in Africa. The deal will deliver the most comprehensive sports coverage in Africa, offering a wide range of sports and thousands of hours of programming.
A statement by the duo said African audiences will benefit from industry-leading content from the world’s leading sports media company in ESPN, in conjunction with Kwesé’s premium sports offering. It added that Kwesé’s pan-African reach and its TV everywhere multiplatform distribution capability will deliver the content to viewers through TV and digital platforms making it accessible to sports fans wherever they are.
The deal comes into effect in early 2017 with the launch of an ESPN channel in 19 countries, which is exclusive to Kwesé. ESPN will also produce daily SportsCenter updates for Africa, bringing the iconic sports news and highlights brand to the channel.
In addition, by mid-2017, ESPN and Kwesé will together launch an African edition of the ESPN website and mobile app. The new KweseESPN.com, and its accompanying app, will combine ESPN’s industry-leading coverage of global sports and world-class digital platform with local African sports news, analysis and perspectives from Kwesé.
With the conclusion of this agreement, Kwesé adds NCAA American football and basketball to its existing broadcast rights for the NFL, NHL and the NBA, making it the home of American sports in Africa.
Speaking about the significance of the agreement, Chief Executive Officer of Econet Media, Joseph Hundah, said, “Ultimately our goals are the same, to bring fans the best in global sports.
The synergies between Kwesé and ESPN allow us to achieve that goal by leveraging our collective ability to deliver premium African and global sports programming to sports fans across Africa. We look forward to collaborating with ESPN in Africa and providing African sports fans with access to global sports like never before.”
Executive Vice President and Managing Director, ESPN International, Russell Wolff, added: “ESPN’s focus around the world is simple: to serve sports fans. This long-term collaboration across television and digital media will do just that — serve millions of sports fans across Africa with exceptional products, content and coverage. We are very excited about the opportunities that lie ahead as we bring ESPN’s great content, including SportsCenter, and decades of experience in sports media together with one of Africa’s most dynamic and vibrant companies.”
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