No target set for incoming NFF marketing boss, says Sanusi
The Nigeria Football Federation (NFF) has said it would not set target for the incoming Head of its Marketing unit, until it is able to draw up an action plan on its fund drive.
The News Agency of Nigeria (NAN) reports that the NFF is shopping for a replacement for its Director of Marketing, Idris Adama, as indicated in an advertorial placed in some national dailies last month.
Mohammed Sanusi, NFF General Secretary, told NAN that although the leadership of the football house had planned to restructure the marketing unit, it was not ready to give target to the next head of unit.
Sanusi said that target would be given when things had been put in proper perspective in line with the vision of the Amaju Pinnick-led board of the NFF, to build a viable football house.
“We want to start first and we don’t want to set a target that will be too low or not achievable.
“When we start and look at the directions, we would know where we are heading to; sometimes you set a target that is not realistic and in the long run, you crumble.
“It is better you set the machinery in motion first, and then you see the workability of the machinery before you can set a target,’’ Sanusi said.
The NFF scribe said that the present NFF board desired to be transparent in its dealing with issues concerning funds, as such desired drastic marketing restructuring.
Sanusi noted that sponsors invested their money where it would yield positive result.
He said: “There are issues sponsors will always look at when they want to invest their money.
“They want know if they will get value for their money and if the money will be judiciously spent.
“They will always want to be sure that there will not be any breach of contractual agreement in their dealings with the Football House.
“These are some of the things the board of the NFF has squarely addressed and that have given way for sponsors and marketers to key into the new vision of NFF.
Sanusi urged the media to assist in positively projecting the activities of the NFF. to boost the confidence of prospective sponsors.
He said this would go a long way in boosting the revenue generation of the country’s Football House, and at the same time help it carter for the 13 national teams.
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