Digital marketing expert shares strategies for business growth through digital transformation

Digital Marketing Expert, Jeremiah Jacob has said that businesses must adapt their marketing strategies to stay competitive in the constantly evolving era as digital transformation is key to driving business growth in the modern marketplace.

He urged business to embrace data-driven marketing, explaining that one of the biggest benefits of digital marketing is the ability to collect and analyse data. Businesses that embrace data-driven marketing can use this information to better understand their customers and create targeted campaigns that resonate with them. This can result in higher conversion rates and improved customer acquisition and retention rates.

He said that companies can invest in a robust digital infrastructure in order to succeed in the digital marketplace. “Businesses must have a strong digital infrastructure in place. This includes a well-designed website, social media presence, and email marketing tools. By investing in these tools, businesses can reach their target audience and effectively communicate their messaging,” he said.

Jacob stated that with the rise of mobile usage, it’s crucial for businesses to have a mobile-first strategy in place. This means creating mobile-friendly websites and mobile apps, as well as using mobile-specific marketing tactics such as SMS marketing and mobile advertising.

He emphasised the need to utilise social media, as it is a powerful tool for reaching and building relationships with customers. Businesses can use social media to engage with their audience, build brand awareness, and drive sales. By creating a strong social media presence, businesses can increase their reach and connect with customers in a meaningful way.

He added that influencer marketing is a powerful tool for reaching new customers and building brand awareness. By partnering with influential individuals in their industry, businesses can reach a wider audience and drive sales.

According to him, the key to success in the digital marketplace is to embrace change and continuously adapt to new trends and technologies. By doing so, businesses can stay ahead of the competition and drive growth through digital transformation.

Jacob, who has several years of experience in sales and marketing, has been at the forefront of digital transformation for several organisations. He is a firm believer in the power of data-driven marketing and the impact it can have on driving sales and growing businesses.