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Etisalat to improve service delivery with new data centre

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etisalat. Offers 11 kobo per second to all networks 

TO further improve its service offerings in Nigeria, Telecommunications Company, Etisalat has launched its Data Centre in Abuja.

Etisalat added that the berth of the facility was part of its commitment to providing the highest quality of service and targeted at addressing the network’s growing demand for colocation, cloud and disaster recovery services.

Currently, in about six years of operations, Etisalat Nigeria, controls 16 per cent market share and 22 million subscribers in the market.

Speaking at the launch of the Data Centre, the Chief Executive Officer, Etisalat Nigeria, Matthew Willsher, said that the investment was made to ensure that the customers’ experience on the network is seamless and hassle-free.

“Our goal is to create more value for our customers by improving quality, reduce costs, introduce innovation and increase speed of delivery. This data centre will ensure that we remain innovative and that our customers will have continuity of service”, he said.

He explained that the Data Centre was built to international standards with uninterrupted power supply in a fireproof and secure environment to guarantee efficient data backup capacity and to safely store and access critical data and IT equipment.

The latest investment will see Etisalat move up its level of redundancy and overall service quality as the company already has a data centre in Lagos and Kano States.

Meanwhile, to further provide its customers with affordable quality products and services, the telecommunications firm, has introduced a new tariff rate that offers customers the opportunity to make calls at 11k per second to all networks under its latest package tagged, Easylife 4.0 Limited Offer.

According to the Chief Marketing Officer at Etisalat Nigeria, Francesco Angelone, ‘this is a voice prepaid plan that offers the most affordable call rates to all networks in Nigeria.

With Easylife 4.0 limited edition, our customers can now make calls at 11 kobo per second to over 160 million Nigerians with a daily access charge of N5, irrespective of the network being called.’

He highlighted that this was part of efforts to sustain the revolution of the telecommunications industry that the company started about six years when it opened shop in Nigeria.

His words: ‘We revolutionized the telecommunication landscape in Nigeria with the launch of Easylife 1.0, a tariff offer that halved call rates to all networks in the country.

Easylife offers our customers simple and affordable call rates to all networks in Nigeria and international destinations without limitations or restrictions.’

The offering was also to reinforce Etisalat’s customer-centric positioning, as the CMO pointed out. ‘We developed this package with an understanding of the different tastes and preferences of our customers.

Insight into customer’s needs also led to the development of variants of the package, ranging from Easylife 1.0, Easylife 2.0, Easylife 3.0 to Easylife 4.0. I am pleased to announce the introduction of the Easylife 4.0 Limited Edition.’

He assured that Etisalat is well prepared to handle the influx of customers that this value proposition might bring, recalling that the company is focused on customer satisfaction that has seen it come out tops on Nigerian Communication Commission’s ratings over the years.

‘Let me assure you that Etisalat will remain committed to delivering innovative, life enhancing products and services to our customers as we work to realise our vision of a world without limitations to communication,’ he said.


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