Smartphone users spend average of 193 minutes on device daily

On a daily basis, an average smartphone user in Nigeria spends about 193 minutes on the device, either browsing, texting or making calls.

This information is contained in a recent report by Twinpine, a premium mobile marketing platform, which also informed that Nigeria has 74.7 million unique mobile users and 30 per cent smartphone penetration rate.

Specifically, the report said on the average daily, television viewers spent about 131 minutes on the television; 193 minutes on smartphones; 80 minutes on the laptop; and 39 minutes on tablets.

According to Twinpine, the share of desktop traffic decreased from 57 per cent in 2011 to 18 per cent in 2015 as mobile share of traffic increased from 42 per cent in 2011 to 79 per cent in 2015.

It disclosed that phone brands like Samsung having a web usage of 25 per cent; Apple 20 per cent; Blackberry 17 per cent; Infinix 9.5 per cent; Nokia 8.5 per cent; Tecno 7 per cent; unknown 5 per cent; HTC 3.5 per cent; Microsoft 3 per cent and Sony 1.5 per cent.

According to the report, N1000 can purchase 15 times more data in 2016 compared to 2011 with MTN; 57,045,721, Glo; 34, 608,793, Airtel; 33, 866,798, Etisalat; 21,877,542 active mobile subscribers.

The report places mobile browsers in this descending order: Opera, UC Browser, Chrome, Blackberry, Android, IE Mobile, and Firefox. In contrast, the market share of operating system followed in this descent: Android, Unknown, Series 4.0, Blackberry OS, Nokia unknown, Symbian OS, Linux, iOS.

On the market share of device vendors: unknown; a combination primarily dominated by Infinix, Tecno, Injoo, Xiaomi, Gionee, Huawei had the highest share; followed by Nokia; Samsung; RIM; and Sony Ericsson, Apple, HTC, LG having the similar size.

From the report, the market share of social media was highly dominated by Facebook; followed by Twitter, and Pinterest, Tumblr, Youtube, Google plus owning the same market size.

From the report, 69 per cent of people in Nigeria on daily basis watch videos on their mobile phones; 19 per cent weekly, 13 per cent rarely and two per cent monthly.
The report, which also cited the Ericsson Consumerlab Mobile Video Stats, observed that, globally, 70 per cent of all mobile data traffic would be from video by 2021 with a yearly growth of 55 per cent from 2015, which recorded 50 per cent mobile traffic.

Further on the Nigerian video consumption, referenced from the consumer barometer, there are 110 million views per month with 6.7 million hours watch per month with 6 out of 10 consumers watching online videos on their Smartphones.

Also, 77 per cent are male and 23 per cent are female with ages 15/24; 23 per cent, 25/34; 45 per cent, 35\44; 21 per cent, 45\54’7. 9 per cent, 55 and above 3.6 per cent.

On mobile commerce, the report said 54. 7 per cent of Nigerians have bought items on line with their Smartphones as Nigerians shop via mobile as much as on desktop on weekend; 83 per cent Nigerians online research an item before purchasing it and48 per cent Google search, 25 per cent via the website of the seller, 15 per cent via review sites, and 14 per cent through social media.

On mobile money transfer, 65 per cent transfer money with their phone; 34.10 per cent via short code; 34.60 per cent via bank App, 6.2 per cent via mobile money and 35.10 have not transferred money before.