Promotional Products specialists inaugurate body
Finally, a formal body for one of Nigeria and indeed the world’s biggest industry, Promotional Products Specialists (APPSON), was inaugurated last week at Commerce House, Lagos. The promotional products and business gifts business, considered to be contributing enormously to the economy, is said to be as old as Nigeria or even older. According to its…
Institute begins consumer research consultancy
In order to provide platforms for insight into consumer behaviours and trends, the Nigeria Institute of Marketing of Nigeria (NIMN) has announced it has set up a committee within the body to be engaging in consumer research on consultancy basis. Intimating the media of the new development in Lagos last week, the President of NIMN,…
Think Big Campiagn… to drive entry into Nigeria’s market
The Country Manager of Ajeast Nigeria, the producer of Big Cola, Mr. Theo Williams has said that its entry into the Nigeria market will be driven by the Think Big Campaign, a communication campaign that will be pan-Nigeria. According to him, this will include savvy radio commercials, outdoor billboards, in-store promotions and major events, among…
OAAN appoints ambode as patron
…pleads for rates review THE Outdoor Advertising Association of Nigeria (OAAN) has appointed Governor Akinwumi Ambode of Lagos State as its patron. OAAN, however, appealed to the state government to further create an enabling business environment for its members to operate through a review of the high tariffs being charged its members by the Lagos…
Osoba, Ofeimun, Sulaiman lament lack of investigative journalism
The absence of investigative journalism has been blamed for the rising cases of corruption in the country in high and low places. This was the view of former Ogun State governor Chief Segun Osoba, a former minister in the past administration, Dr. Abubakar Sulaiman and prominent poet, Mr. Odia Ofeimun. They made the pronouncement last…
Lai Oso… 60 cheers for communication scholar
It was a torrent of encomiums for Professor Lai Oso, the immediate past Dean of the School of Communication, Lagos State University at a lecture to celebrate his 60th birthday held in Lagos last week. On hand to celebrate with him were family members, friends, colleagues and church members, who came from different parts of…
Babcock University, ECOBANK, Coca Cola win World Brand Awards
IT was another moment of thrilling victory at the weekend for Babcock University as it was awarded Brand of the Year Award at the 2015 World Branding Awards ceremony in Kensington Palace, London. Babcock University is the only brand in the Education category from Nigeria selected for the award. The World Branding Forum is the premier awards programme of the World Branding Forum. The event recorded some of the world’s best brands, which were recognised for their work and achievements.
Experts task journalists on professionalism, others
Media experts have called on Nigerian Press Council to live up to its responsibility to checkmate bloggers from publishing false information in an attempt to break news. They made this known last week at a media parley organised by First City Monument Bank (FCMB) in Lagos. It had as theme ‘Stimulating Responsible New Media Journalism: A Pathway to International Recognition.
Vincent Maduka… 80 cheers for the boss of the tube
SOME years ago, a female colleague from the Northern part of Nigeria phoned me and asked: “Alhaji, who is the best NTA (Nigeria Television Authority) Director-General? At that time, there were only six. Unhesitatingly, I replied: “Of course, Engr. Vincent Ifeanyi
Equipping NIS officers to better engage issues of migration in the media
To ensure that the Nigeria Immigration Service (NIS) engages the issues of migration better, a workshop with the theme ‘New Media Strategies and Communication Tools for Combating Organised Crime Related to Irregular Migration,’
Steps to ensuring successful PR campaign
For a public relation campaign to achieve its set objectives Mr. Alimi Olawale Banire has said that it must involve a thorough planning process so that whatever results that are achieved it would be a deliberate one.
‘Appointing non-advertising practitioners in regulatory agencies unhealthy’
The Chief Executive Officer of Executive Options, an advertising firm, Mrs. Maureen Umanah has said that appointing people with no understanding of the advertising industry as head in Out-of-Home regulatory agencies is killing the business of practitioners.