Canvassing policy marketing as key to harnessing human, natural resources
President, Nigerian Institute of Public Relations, (NIPR), Dr. Rotimi Oladele, has said there must be emphasis on policy marketing if the country is to harness ...
Why personal brand is important
The second edition of BrandMe Class, an idea that debuted last year to help develop more practical programmes that will give young business owners access to knowledge, skills on personal branding and business branding will hold on Friday, July 22 with focus on how to build a bankable brand.
OMD gets accolades at Cannes Festival
Global leading media buying agency, OMD, proved to be an indomitable force as the company garnered more awards than any other agency network in its category...
Gatekeeping in the newsroom, experience of The Guardian, 33 years on
The 33 years of the paper has seen it pass through some transformation, with each editor bringing to bear his personal philosophy to rub on the overall philosophy and what The Guardian stands for as an organisation.
Osoba, Owens-Ibie extol The Flagship, offer suggestions for improvement
The former Governor of Ogun State insisted that newspaper industry would continue to exist. He, however, charged managers to brace up for stiff competition.
At 33, The Guardian retools for better offering
The coincidence in the dateline is instructive. On Monday, July 4, 1983, The Guardian hit the newsstand as a daily newspaper, therefore, clocking 33 years old today, which is also a Monday.
‘How African countries can speed up digital migration’
Digital migration in broadcasting is irreversible and unstoppable, hence Nigeria and, indeed the entire African continent, must join the global digitalization train so as not to be left behind, the Minister of Information and Culture...
Why brands cannot afford to ignore the digital space
The former Managing Director of Guinness Nigeria Plc, Mr. Seni Adetu, has said that brands and agencies cannot afford to ignore the opportunities digital media offers, though the growth and respect for a brand...