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Jesse McInnes: Top five reasons why people fail while starting off


According to the Small Business Administration (SBA) research in 2019, approximately 20% of startup businesses fail within the first 12 months, and 50% fail within the next five years. Only 33% of small businesses survive the first 10 years. Being successful in the cryptocurrency space since 2013 and with a seven-figure online business, 22-years-old Jesse Mclnnes has come up with the top five reasons why people fail while starting off.

The first reason why most businesses fail is absence of online marketing. In today’s era, most people have Internet access, and a study by Invesp shows that 80% of Internet users carry out online research before shopping. Thus, people should incorporate all online platforms and strategies to increase their brand awareness. Second, failing to listen to customers also results in business failure while starting off. Businesses should have a platform where people can post their queries or reviews about the product or services. This makes a good impression on both current and potential customers.


The company also needs to leverage its future growth, which can be done through online marketing. Unlike offline marketing efforts that only make a short-term impact, online marketing can be done just once, and several years later, it could still be influencing your business. Fourth reason is the failure to track or measure marketing efforts. Web analytic tools are crucial in giving valuable market research and insights. Jesse McInnes explains that he relies heavily on Instagram algorithms in his digital agency business. Lastly, McInnes advises that you should choose your business partners wisely because they can easily break or build your business.


Jesse McInnes ventured into business at a tender age and has been investing in Bitcoin since 2013. Currently, he owns a multibillion-dollar business with his business partner Walter Zanetti. He also runs a monthly cryptocurrency mentorship program that shows people how to invest.

In today’s digital era, businesses need to venture into online marketing and mentorship to succeed. Adhering to the five factors listed above by Jesse McInnes can help your business prosper.


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